ACT – aka Alsace Crus et Terroirs

If I had a quid – or a euro, or a bright, shiny Swiss franc – for every time I’ve been told (generally by red-trousered, Bordeaux- and Burgundy-obsessed British wine merchants)  that they lerv Alsace wines but they can’t sell them, I’d be a frequent firstclass flyer on some pukka airline, rather than taking my turn in line again for the early-morning easyJet to Barcelona, Catania, Faro or Gatwick.

And it’s not just British wine merchants who are the offenders here; I recently met a Paris-based wine journo who assured me she ‘didn’t like Alsace wine’ (as if there was just one) because ‘it was too sweet’. Harrumph.

The truth is that all of us who know and value the great white wines of this beautiful region of France are continually stumped by the fact that so many people just don’t get it where the top Alsace bottlings are concerned.

There are several reasons for this. The usual ones that get trotted out include the fact that many people confuse Alsace with Germany (really? still?) and that the vineyard and village names add to the confusion (Kaefferkopf, Voegtlinshoffen, Schlossberg…).


Another explanation proffered is that consumers (that’s you and me) like a simple message – in their/our wine-buying as in other areas of life. There’s glorious simplicity in, say, Chablis. You get one grape (Chardonnay), one terroir (limestone-clay), one style of wine (flinty-dry). And Alsace? It’s Complicated.


There are seven different grape varieties to contend with and get to know, each one hugely distinct from one another. Riesling and Gewurztraminer are like chalk and cheese; neither is particularly close in style to Pinot Blanc or Sylvaner; Pinot Gris is another story again and everyone thinks Muscat will be sweet (whereas in Alsace it’s generally vinified dry). And that’s before we even get started on Pinot Noir.

Then there’s the fact of the extremely diverse and varied geological and climatic nature of the vineyards, variously described as un mosaïque de sols, or un miracle de diversité. Throughout Alsace – and often in very close proximity – you’ll meet clay-limestone, marl, granite, sandstone, gypsum and even the occasional volcanic outcrop. For many of us, this is a problem. Mosaics require dedicated and careful scrutiny (all those tiny pieces that make up the whole picture). Diversity clouds the issue.


Next comes the vexed question of sweetness (which I’ve written about before, see here and here), another confusing factor for the consumer and which serves as a disincentive to dipping a toe (or a tongue) into the wines of Alsace.

And finally, there were all those official advertising campaigns in the past in which storks and clunky green-stemmed glasses played a prominent role. It was a populist, mass-market approach totally at odds with any concept of quality and distinctiveness. Although such campaigns are now pretty much – thankfully – a distant memory, that memory has a nasty habit of lingering.

In an attempt to address and correct misconceptions and to communicate the message of quality and diversity, an organisation called ACT (stands for Alsace Crus et Terroirs) was created at the end of 2015. The association was the brainchild of businessman Marc Rinaldi (who founded the professional wine salon Millésimes Alsace and now heads the gleaming new Domaine Martin Schaetzel), and is headed by the dynamic, young Severine Schlumberger of the eponymous family domaine in Guebwiller.

ACT members.jpg

The members of ACT (pictured above) have set themselves the task of placing Alsace wines right up there where they belong: among the world’s greatest white wines. The association has at present 19 members (though they are expecting to grow in number), all of them top-quality, independent growers who are busy blazing a trail in Alsace with their wines. All the usual suspects are present (see list below), though they exclude some notable names like Hugel, Beyer and Deiss, who prefer to plough their own furrow(s).

From the name Alsace Crus et Terroirs, you’ll deduce that the notion of terroir is at the heart of their campaign. Many top growers have long felt that the importance of the place in which their wines were grown had slipped from view, at the expense of the grape variety, which has always been a distinguishing feature of Alsace labelling. The creation of Grands Crus (in 1975 and 1983) did something to re-establish this sense of “somewhereness”, anchoring the wines in a specific terroir. But ACT aims to go further: for its members, it’s not enough simply to know that a wine is from Grand Cru Schlossberg or Grand Cru Altenberg de Bergbieten. It’s essential to communicate the importance of that particular terroir, and how and why it gives a distinctive stamp to the wine.

I think it’s an important initiative for Alsace, and I applaud ACT’s members’ wish to raise the standing of its wines, though I do have some reservations. Their objectives are outlined in a 7-point statement of intentions (la charte), but they’re buried in amongst some pretty opaque and purple prose that’s largely unintelligible to mere mortals. Suffice to say it includes an (obvious) emphasis on terroir, on the vines chosen for a particular site (with a nod to organic and/or biodynamic practices, to which many of the 19 members already adhere), on optimal harvesting dates (and yields), on best practice in the cellar, on the image of Alsace wines and how best to communicate that.

The bit where I have some reservations is in the talk of aiming for un prix valorisant (a just price, one that gives proper value) for Alsace wines. That there’s a problem with the pricing of some bulk-produced Alsace wines is not in doubt – if you’re watching the local press and social media, you’ll find regularly expressed outrage at supermarkets selling Grand Cru wines at around €8, a price which demeans the whole Grand Cru concept and brings down the image of Alsace with it. However, the idea of pushing prices upwards willnilly as a way to make people value the wines more highly seems to me like a dubious marketing ploy.

Alsace wines, particularly on the export market – and especially from these top domaines – are in my view correctly priced for the value they offer. As examples, Albert Mann’s gorgeous Grands Crus range from €30 to €42 and their legendary Pinot Noirs sell for between €37 and €58 ex-cellar; Zind-Humbrecht’s highly sought after Grands Crus go for anything between €39 and €100; Zusslin’s elegant Riesling GC Pfingtsberg is listed at €40 and their ambitious Crémant Brut Prestige at €35. All of these seem to me be properly priced for the value they offer.

But that’s a quibble. The ACT heart (and charte) is in the right place and Alsace wines certainly need to be re-evaluated and to find their proper place amongst the finest white wines in the world. As part of their campaign, ACT schedules top-level professional tastings – to date these have taken place in Paris and New York. London has followed – this very evening there’s a tasting of magnums from many of the top domaines at Sager and Wilde on Paradise Row ( and tomorrow, 5th March, there is a walk-round trade and press tasting at the select wine club 67 Pall Mall in London (by invitation only).

If you’re interested in deepening your knowledge of the – admittedly complicated – Alsace wine scene, and learning about the direction taken by the top estates in Alsace, look out for such events, and watch this space for more of the kind, which I’ll try and remember to flag up.


  • Domaines Schlumberger, Guebwiller
  • Domaine Zusslin, Orschwihr
  • Muré-Clos St Landelin, Rouffach
  • Domaine Albert Mann, Wettolsheim
  • Domaine Barmès-Buecher, Wettolsheim
  • Domaine Josmeyer, Wintzenheim
  • Domaine Schofitt, Colmar
  • Domaine Boxler, Niedermorschwihr
  • Domaine Zind-Humbrecht, Turckheim
  • Domaine Meyer-Fonné, Katzenthal
  • Domaine Martin Schaetzel, Kaysersberg
  • Domaine Weinbach, Kaysersberg
  • Domaine Trapet-Alsace, Riquewihr
  • Domaine Bott-Geyl, Beblenheim
  • Domaine André Kientzler, Ribeauville
  • Trimbach, Ribeauville
  • Domaine Ostertag, Epfig
  • Domaine Kreydenweiss, Andlau
  • Domaine Loew, Westhoffen

Bring on the Bas-Rhin: Mochel, Mélanie & Co.

Whenever clients sign up for one of my vineyard tours, or we have a bunch of wine-inclined friends visiting, I automatically home in on the vineyards of the Haut-Rhin in the southern part of Alsace. Two reasons for this: firstly, I live closer to these so they’re my logical first port of call. Secondly, the Haut-Rhin – in wine terms stretching from Thann northwards to St Hippolyte – is where pretty much all the best-known Alsace estates are situated – think Trimbach, Hugel, Zind-Humbrecht, Faller, Muré, Zusslin, Albert Mann just for starters…


Continue reading “Bring on the Bas-Rhin: Mochel, Mélanie & Co.”

“If it’s Tuesday, it must be creative”… Auberge Frankenbourg, La Vancelle

The last time I visited the Auberge Frankenbourg was in 2006, a year after they received their first Michelin star. Since then, this family-owned country inn just up into the Vosges from Sélestat has kept everyone (staff and customers) on their toes, piling innovation upon renovation. First, the familiar, homely salle à manger gave ground to a striking, purpose-built dining room: picture a cross between a chalet, a chapel and an elegant barn, with soaring roof, a whole timber yard of beams and huge windows giving glimpses out onto the forest. Then they smartened up the rooms – but not too much. Frankenbourg is a Logis de France and still very much a restaurant avec chambres, where the spotlight shines relentlessly on the food, not on the beds or bathrooms (which are simple but adequate). Most recently chef Sébastien Buecher and his team gave themselves a spanking new kitchen, designed to make their demanding job simpler and more pleasurable. It’s been an extraordinary series of transformations, which has left everyone slightly dazed but happy – the clients for sure, but also the staff. (You can be pretty sure they’re happy because they all beam at you when they pass by your table, even if they’re not your allotted waiter/waitress.)

empty dining room
The Frankenbourg dining room the morning after

Continue reading ““If it’s Tuesday, it must be creative”… Auberge Frankenbourg, La Vancelle”

Harvest in Alsace: Dirler-Cadé, Zusslin, Martin Schaetzel by Kirrenbourg, Bott-Geyl & Jean-Marc Bernhard

My definition of an absolute no-no includes descending on winegrowers slap-bang in the middle of harvest. They’re commuting between the vineyards and the cellar, picking (and tasting) grapes, checking up on the health of the grapes, peering into refractometers to measure the potential alcohol of the wine, supervising tractorloads of deliveries, sorting, selecting, fermenting, pressing… This is soooooo not the moment to propose a visit.

So how come last week I broke my own self-imposed rule? I had a couple of people from the States sign up for a vineyard tour, and these were the only dates they could do. I hate to miss the chance to share the latest excitements in our little wine world (ça bouge en Alsace!), so I agreed – but warned them we might not be able to see all my favourite people (FPs), for all the reasons outlined above.

Continue reading “Harvest in Alsace: Dirler-Cadé, Zusslin, Martin Schaetzel by Kirrenbourg, Bott-Geyl & Jean-Marc Bernhard”

Pinot Noir from Alsace

When you consider the wines of Alsace, it’s probably fine, fragrant whites that come to mind. That’s understandable. The Alsace wine grower has six white grape varieties — Riesling, Pinot Gris, Gewurztraminer, Muscat, Pinot Blanc and Sylvaner – to play with. Most growers make wine from all six, with multiple cuvées of each. But there’s a seventh grape variety permitted in this slender winegrowing region on France’s eastern side, and it’s red: Pinot Noir.

Given Alsace’s white wine proclivities, it’s hardly any wonder that Alsatian Pinot Noir of old – pale, thinnish, often somewhat unripe — felt a bit like a red wine that was actually a white at heart. The fact that it was almost always bottled in the tall, slim, Rhine-style flûte (obligatory for white wine, though not for red) only served to reinforce this impression.

The classic flute shape for Alsace white wine, pictured at Domaine Weinbach

But change is afoot, and the classic red grape of Burgundy, once the Cinderella of the Alsace family, is slowly coming into its own. Though fine, world-class Pinot Noir remains rare here, there are nonetheless a few producers (Albert Mann, Muré,  Zusslin, Hugel et al) who have already taken this famously fickle grape in new and — for Alsace — unaccustomed directions.

Continue reading “Pinot Noir from Alsace”

Muscat Made in Alsace

Crisp, dry, delicately aromatic and distinctly grapey, Muscat is the classic Alsatian spring aperitif. In restaurants all around our region at this time of year, un verre de Muscat is regularly proffered as an appetite sharpener – très typique and lots more fun than the conventional choices like Champagne or Crémant d’Alsace.

Amongst all the (many and varied) wines of Alsace, Muscat is probably the least known – and the most surprising – of them all. Its relative obscurity is explained by the fact that there’s just so little of it. Of the total vineyard area in Alsace, Muscat accounts for just 362 hectares (900 acres), or a little over 2 percent of all plantings. Compare this with Riesling (3376 hectares, 8300 acres or 22 percent) and you get the picture. There’s just not enough of this wonderful wine to go round.

Why such tiny quantities? Mainly because Muscat is famously difficult to grow. I reckon that if grapes were people, Riesling might be a nicely brought-up young chap, mature beyond his years, a touch preppy, a sure hit with mothers-in-law. Muscat, by contrast, would be the temperamental teenager – every parent’s nightmare. She’s moody, susceptible to the slightest rebuff and always ready to flounce out in a huff, in a word: complicated. Continue reading “Muscat Made in Alsace”

New Vintage chez Barmès-Buecher and Zind-Humbrecht

Every spring, wineries in Alsace open their doors to regular customers to present the new vintage. If you’re in the neighbourhood, it’s a good opportunity to catch up on what’s cooking at the domaine and/or to stock up the cellar. Recently it was the turn of both Barmès-Buecher in Wettolsheim and Zind-Humbrecht just outside Turckheim. As they’d chosen the same day for their portes ouvertes I could kill two birds with a single stone.

Barmès-Buecher, 30 rue Sainte Gertrude, 68920 Wettolsheim, +33 3 89 80 62 92

I arrived in the morning for this – my first – visit to the domaine and was made to feel very much at home by the warm welcome. The family’s 17-hectare estate in Wettolsheim, close to Colmar, was founded in 1985 when Geneviève Barmès (née Buecher) and her husband François Barmès brought together the vineyards of their respective families, who had owned vines here since the 17th century. (Note that there are loads of Buechers in Wettolsheim: see also Amélie and Cécile Buecher’s Les 2 Lunes and Jean-Claude Buecher on this site.) In 1998 they began the conversion of the domaine to biodynamics and received certification in 2001. With the untimely death of François in 2011, their two children, Sophie and Maxime, moved quickly to support Geneviève in the running of the estate, with Maxime on the production and vinification side and Sophie assisting her mother in the vineyards and with sales and marketing.

Continue reading “New Vintage chez Barmès-Buecher and Zind-Humbrecht”

Les 2 Lunes, Wettolsheim

Even if you’re relatively up to speed with the wines of Alsace, you may not have heard or seen much of Les 2 Lunes. I first discovered the wines of this small (14-hectare) family domaine thanks to the sommelier at La Chenaudière, a Relais & Châteaux hideaway up in the Vosges, whose list is studded with little nuggets of curiosity. Thanks to him, we tasted (and were agreeably surprised by) their rather decent Pinot Noir Céleste. Made in minute quantities (2 barrels only), it comes from a small clay-limestone block in nearby (and nearly unpronounceable) Voegtlinshoffen and it demonstrated the kind of progress that’s being made with the grape here, provided it’s planted in the right place and treated with TLC. It’s gone on my list of Alsace Pinots to look out for.

Continue reading “Les 2 Lunes, Wettolsheim”

Albert Boxler, Niedermorschwihr

I was reminded by Andrew Jefford in a recent Decanter article of this treasure of a domaine and have made a note to myself to revisit soon. Their 13ha of vineyards are dotted around the gorgeous village of Niedermorschwihr, including in Grand Cru Sommerberg (view below, taken from the top of the vineyard) and Grand Cru Brand. sommerberg-2

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Oenothèque Alsace: 10th Anniversary

Ten years ago Thierry Meyer (formerly contributing editor for Bettane & Desseauve wine guide, Alsace Regional Chair for Decanter World Wine Awards, leader of Alsace master-level education programme for the Wine Scholar Guild and all-round Alsace wine geek) founded Oenothèque Alsace (

To celebrate the 10th anniversary, Thierry conducted a mystery masterclass in Colmar – “mystery” in the sense that none of us knew in advance which wines would be presented/discussed, nor what the key themes would be. Wines would be drawn from the Oenothèque’s stock of around 1200 bottles collected over the last decade, currently valued at around €18,000. We were promised that such a wine selection shows up only once every 10 years and we shouldn’t miss it. I didn’t. Continue reading “Oenothèque Alsace: 10th Anniversary”